Privacy Policy

Who we are

Busyness Into Brands is a brand strategy and go-to-market agency working with startups and growth-stage companies. This policy applies to anyone who visits the Site, submits an enquiry, subscribes to updates, or otherwise provides personal data to us. For any privacy-related question or request, contact us at hello@busynessintobrands.com.

The information we collect

We only collect what we need to respond to you and to run the Site well.

2.1 Information you give us directly

• Your name
• Email address
• Company or brand name
• Industry
• The message or enquiry you send us
• How you found us

2.2 Information we collect automatically

• IP address
• Browser type and version
• Device and operating system information
• Pages visited and time spent on the Site
• Date and time of your visit
• The website you came from
• Cookies and similar tracking technologies

2.3 What we do not collect

We do not knowingly collect sensitive personal data, financial account numbers, or information from anyone under the age of 18. Please do not send us sensitive information through the Site.

How we use your information

We use the information we collect to:

• Respond to your enquiry and have a conversation about your brand or project
• Provide, maintain, and improve the Site and our services
• Understand how visitors use the Site so we can make it better
• Send you information you have asked for
• Meet our legal and regulatory obligations
• Protect the Site against fraud, misuse, and security risks

We do not sell your personal data. We do not use your enquiry details for advertising, and we do not trade or rent your information to anyone.

The legal basis for processing

We process your personal data on the following bases:

• Consent. Which you give when you submit a form or accept cookies. You may withdraw it at any time.
• Performance of a request. To take steps you have asked for before entering into any engagement.
• Legitimate interests. To operate, secure, and improve the Site and our business.
• Legal obligation. Where we must process data to comply with the law.

Cookies and analytics

The Site uses cookies and similar technologies to function properly and to understand usage. We use analytics services, such as Google Analytics, which may set cookies and process usage data on our behalf. These help us see which pages are visited and how the Site performs.

You can control or disable cookies through your browser settings. Disabling some cookies may affect how the Site works for you.

How we share information

We share personal data only in limited circumstances:

6.1 Service providers

We use trusted third parties to host the Site, run analytics, manage email, and deliver our services. They process your data on our behalf and are required to protect it and use it only for the purposes we specify.

6.2 Legal reasons

We may disclose information if required by law, by a court or regulator, or to protect our rights, safety, or property, or those of others.

6.3 Business transfers

If BIB is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

International transfers

Some of our service providers may store or process data outside India. Where this happens, we take reasonable steps to ensure your data is handled in line with this policy and applicable law.

How long we keep your information

We keep personal data only as long as we need it for the purposes set out in this policy, to maintain our business records, and to meet legal obligations.

• Enquiry and service data. For the duration of our relationship, plus the period required for financial and legal record-keeping.
• Website and analytics data. Up to 2 years for analytics purposes.
• Marketing data. Until you unsubscribe or withdraw consent.

When we no longer need your data, we delete or anonymise it securely.

Your rights

Under the DPDP Act and applicable law, you have the right to:

• Access. Ask what personal data we hold about you and request a copy.
• Correction. Ask us to correct or update inaccurate or incomplete data.
• Erasure. Ask us to delete your personal data, subject to legal limits.
• Withdraw consent. Withdraw your consent to our processing at any time.
• Nominate. Nominate another person to exercise your rights in the event of death or incapacity.
• Grievance. Raise a complaint about how we handle your data.

To exercise any of these rights, contact us at hello@busynessintobrands.com. We will respond within the timeframes required by law. You also have the right to complain to the Data Protection Board of India if you are not satisfied with our response.

How we protect your information

We use reasonable technical and organisational measures to protect your personal data against loss, misuse, and unauthorised access, including access controls, secure hosting, and regular review of our practices. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security, but we work to protect your information and review our measures regularly. If a data breach occurs, we will notify the relevant authorities and affected individuals as required by law.

Children's privacy

Our Site and services are not directed at children under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected such data, we will delete it promptly.

Third-party links

The Site may link to other websites we do not control. This policy does not apply to those sites. We encourage you to read the privacy policy of any site you visit.

Changes to this policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the “Last updated” date above and, where the change is significant, make it clear on the Site. Please review this page periodically.

Contact and grievance

For any question, request, or complaint about this policy or your personal data, contact our Grievance Officer: